What are the objectives of advertisers in television advertising?Who are the target audience of tv advertisers
I’m a Mass Communication major.I need some help with my paper.Please it’s urgent!Thanks.
Advertisers will direct their ads toward individuals based on:
Product need
demographic age range
income level
ethnicity
regional location
assumed decision maker
and cost of time slots to buy advertising
Their objective is simple – sell the product
Advertisers will direct their ads toward individuals based on:
Product need
demographic age range
income level
ethnicity
regional location
assumed decision maker
and cost of time slots to buy advertising
Their objective is simple – sell the product
References :
I agree with the poster above, and to ad to that, kids are the biggest and best targets! You know on every kids channel, and especially on Saturday mornings, kids are bombarded with commercials selling everything from toys to shoes to cereal. The bottom line for the advertisers is to make that product as appealing as possible; To make it seem that if that kid watching doesn’t buy that particular product then they are not cool. Next thing you know, that kids is gonna be begging his parents for that cool product he saw on tv. And if enough kids see that same product and convince their parents to buy it, then the advertisers would have accomplised their goal: Making that almighty dollar!
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Your questions are a little broad. Are these the exact prompts for your paper?
As stated previously, the main objective of television advertising is to sell the product. A closely related objective of advertising is to build brand-name recognition ("branding").
The target audience of advertisers is potential buyers, specifically, people who are more likely to buy specific products. So the target audience will depend on the product, but the television show will also determine which product will be advertised. For example, you are not likely to see 4×4 truck commercials during daytime soap operas, nor are you likely to see commercials for light beer during children’s programming.
Companies spend millions of dollars on researching the buying tendencies and demographic profiles of their buyers. Based on this information, they determine where to run their ads. Companies do the same to determine where to send their "junk mail."
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