What are the advertising creative tactives for television to making advertising?
Creative Tactics for Television: —
As with print ads, television commercials have several components which must work together to create the right impact and communicate the advertiser’s message.
1. Video—the video or visual elements are what is seen on the television screen. Decisions have to be made regarding the main focus of the visual such as the product, the presenter, action sequences, lighting graphics, color and other factors.
2. Audio—the audio portion of a commercial includes several elements such as voice, music and sound effects. Voices may be heard in several ways such as through the direct presentation of a spokesperson or as a dialogue or conversation among people in the commercial. A common method for presenting the audio portion of a commercial is through a voice-over whereby the message is delivered or action on the screen is narrated by the voice of an announcer who is not visible. A trend among major advertisers is to hire celebrities with distinctive voices to do the voiceovers for their commercials.
3. Music—a very important part of many television commercials is music which plays various roles and functions such as providing a pleasant background or helping create the appropriate mood or setting. IMC Perspective discusses how marketers use popular songs to help deliver their advertising messages. Another important musical element in both television and radio commercials is jingles, which are catchy songs about a product or service that usually carry the advertising theme and a simple message.
Depends what market they are aiming for.
I.E kids would be colourful, fast cutting with a wacky voice and children in the advert.
Adults would be slower paced, sophisticated etc…
References :
Creative Tactics for Television: —
As with print ads, television commercials have several components which must work together to create the right impact and communicate the advertiser’s message.
1. Video—the video or visual elements are what is seen on the television screen. Decisions have to be made regarding the main focus of the visual such as the product, the presenter, action sequences, lighting graphics, color and other factors.
2. Audio—the audio portion of a commercial includes several elements such as voice, music and sound effects. Voices may be heard in several ways such as through the direct presentation of a spokesperson or as a dialogue or conversation among people in the commercial. A common method for presenting the audio portion of a commercial is through a voice-over whereby the message is delivered or action on the screen is narrated by the voice of an announcer who is not visible. A trend among major advertisers is to hire celebrities with distinctive voices to do the voiceovers for their commercials.
3. Music—a very important part of many television commercials is music which plays various roles and functions such as providing a pleasant background or helping create the appropriate mood or setting. IMC Perspective discusses how marketers use popular songs to help deliver their advertising messages. Another important musical element in both television and radio commercials is jingles, which are catchy songs about a product or service that usually carry the advertising theme and a simple message.
References :