Advertising

NEW YORK (AdAge.com) — During the last few years, New York University’s Tisch School of Arts has become a place of great interest for ad agency recruiters. Its Interactive Telecommunications Program mixes a curriculum of arts studies with the latest communications technologies. We attended last week’s student show and found some of their concepts a bit nutty but several others appeared to have real commercial messaging potential.

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I met ad man David Rittenhouse at MIT last month where we were attending the Emerging Technologies Conference.

David is one of the industry’s savviest observers of new media. As part of the agency’s “neo” division, he devises edgy media plans for Ogilvy clients including IBM.

I sat down with him in his New York office last week where he gave a great overview of advertising opportunities afforded by online video. While he is very bullish on branded sites like Nike’s Joga, he is leery about the viral advertising on video sharing sites like YouTube. He cautions viral ads can be make a big impression, but can damage valuable brands.

See this video on Beet.TV:
http://www.beet.tv/2006/10/ogilvys_new_med.html

Duration : 0:5:9

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I met ad man David Rittenhouse at MIT last month where we were attending the Emerging Technologies Conference.

David is one of the industry’s savviest observers of new media. As part of the agency’s “neo” division, he devises edgy media plans for Ogilvy clients including IBM.

I sat down with him in his New York office last week where he gave a great overview of advertising opportunities afforded by online video. While he is very bullish on branded sites like Nike’s Joga, he is leery about the viral advertising on video sharing sites like YouTube. He cautions viral ads can be make a big impression, but can damage valuable brands.

See this video on Beet.TV:
http://www.beet.tv/2006/10/ogilvys_new_med.html

Duration : 0:5:9

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Greg Jarboe, SEO-PR, interviews Beverly Thorne, Century 21, at Search Engine Strategies New York. Bev announces that Century 21 has made the decision to leave national broadcast television advertising and re-invest those dollars into online advertising. Bev says when Century 21 focused on what their business model’s opportunities were online, Century 21 was able to increase its leads by more than 237% with their spend in 2008. At the same time, cost per lead dropped 62%. Beverly says it was emotionally difficult making the decision to migrate online and leaving television advertising. But Century 21’s consumers are online.

Duration : 0:1:56

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http://top-3-products.info/seo-marketing – ← ← MARKET YOUR WEBSITE FOR FREE
Advertising agency internet marketing – How to market your Website

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The secrets of digital advertising. With D. Rodgett, M. J. Otto, D. Mahmoudi and M. Kutschinski.
(In english and german).

Duration : 0:41:17

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http://www.phillipsmcintosh.com
- Online Video Perth
- Internet Marketing
- Website Advertising
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Businesses in Perth and all over the world are wanting videos for their websites because they build trust, reinforce corporate image and INCREASE SALES.

Package:
-Green Screen
-Silver Graphics Package
-Presenter: Neesha Seth

Value: $1329 AUD

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About Phillips Mcintosh

Phillips McIntosh is a Perth based media production company specialising in online video advertising. Our range of packages are crafted for businesses who want cost-effective, reliable results.

If you would like to discover how your sales can be boosted by one of our packages, get in touch with us at

http://www.phillipsmcintosh.com

Those who want to truly stand out from the competition should contact us about a custom production.

Our all inclusive services provide:
-Writing
-Presenting
-Filming On Location
-Green Screen Facilities
-Graphic Design
-Music Composition
-Internet Optimisation

We choose Youtube as a method of delivery because of its directly measurable results. As an added bonus, your advert will be added to our channel, boosting your google rank, SEO, and exposure.

http://www.phillipsmcintosh.com
http://www.phillipsmcintoshonlinevideoadvertisingperth.com
http://www.phillipsmcintoshmediaproductioncompanyperth.com

Duration : 0:0:59

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This videos is a Best Practice Study of how advertisers are taking advantage of web technologies to persuade users to interact with their advertisements.

Duration : 0:1:55

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IAB and chums celebrate 30 years of the internet, presented at IAB Engage 2007.

Duration : 0:2:14

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http://www.phillipsmcintosh.com
Remember to SUBSCRIBE
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Package:
- OnLocation Silver Package
- Silver Graphics Package
- Copywriter – Joanne Tenhave
- Presenter – Iolande Skinner
- Retail Value $2169 AUD

If you would like to benefit from your business featuring on our channel, or would like your sales to soar by utilising one of our advertising packages, get in touch with us at

http://www.phillipsmcintosh.com

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http://www.netcontrol2.com.au – NetControl2 Software

The World’s Number 1 Classroom Managament Software.

NetControl2 empowers teachers to instruct and interact with their classroom, and allows IT Managers to monitor PCs in real-time.

Download your free NetControl2 trial at http://www.netcontrol2.com.au and request your FREE 45-day site License key today.

With NetControl2, your school will:

- Simplify Classroom Management
- Provide a better learning outcome
- Increase Teaching Effectiveness

With its incredibly simple installation process, you can have NetControl2 up and running in an entire classroom in less than an hour

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About eye4you Pty Ltd

eye4you provides world-class software for schools, universities and training centres.

Flagship software solutions include:

- HDGUARD and HDGUARD.master
- NetControl2
- Policy Central
—
About Phillips Mcintosh

http://www.phillipsmcintosh.com

Phillips McIntosh is a Perth based media production company specialising in online video advertising. Our range of packages are crafted for businesses who want cost-effective, reliable results.

If you would like to discover how your sales can be boosted by one of our packages, get in touch with us at

http://www.phillipsmcintosh.com

Those who want to truly stand out from the competition should contact us about a custom production.

Our all inclusive services provide:
-Writing
-Presenting
-Filming On Location
-Green Screen Facilities
-Graphic Design
-Music Composition
-Internet Optimisation

We choose Youtube as a method of delivery because of its directly measurable results. As an added bonus, your advert will be added to our channel, boosting your google rank, SEO, and exposure.

http://www.phillipsmcintosh.com
http://www.phillipsmcintoshonlinevideoadvertisingperth.com
http://www.phillipsmcintoshmediaproductioncompanyperth.com

Duration : 0:1:3

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