Ad-ology Insights Mar 2010
The March 2010 video briefing for strategic advertising and marketing from Ad-ology Research. This months edition features: Consumers & Online Video, Attitudes on Agencies, Industry Marketing Insights on Auto Insurance and Consumer Spending on Beer.
Duration : 0:5:3
Student Invention Show Popular with Ad Agency Recruiters
NEW YORK (AdAge.com) — During the last few years, New York University’s Tisch School of Arts has become a place of great interest for ad agency recruiters. Its Interactive Telecommunications Program mixes a curriculum of arts studies with the latest communications technologies. We attended last week’s student show and found some of their concepts a bit nutty but several others appeared to have real commercial messaging potential.
Duration : 0:2:56
New VW Golf Ad. Enjoy the everyday
New ad for the Volkswagen Golf. The track for the advert, made up from the sounds recorded in and around the Golf on the shoot was composed and produced by Paul Hartnoll of Orbital. Made by advertising agency DDB London.
Duration : 0:0:41
Hopenhagen Campaign | CitrusTV News
CitrusTV’s Erika Mahoney interviews two students from advertising agency The NewHouse on the Hopenhagen campaign.
For more videos, visit us at http://citrustv.net . Distributed by Tubemogul.
Duration : 0:2:36
Conveyor Belt Advertising at Grocery Store
Devlin Media Announces New Advertising Medium for Californian’s
Convey-Your-Ad™ now available at Super Max Grocery Stores
MONTEREY COUNTY, CA — July 10, 2008 — Devlin Media, a pioneer of new and unconventional advertising mediums, announced today a new opportunity for companies to advertise in California. Convey-Your-Ad™ is a distinctive, innovative advertising platform that allows advertisers, marketers, and grocery store owners to apply brilliant high-quality graphics to check stand conveyor belts at the grocery store. Devlin Media has developed a proprietary printing application process compatible with commercially available check stands. Besides providing advertisers with a new media space, the new belts are durable and long-lasting.
Super Max Grocery Outlet in Castroville, CA launched the Devlin Media Convey-Your-Ad™ advertising belt this week, enabling companies such as Grimmway Farms™, Dole Produce™, Sylvan Learning Center™ and others to deploy advertising directly onto the conveyor belt check stands of grocery stores. All other Super Max locations including Salinas, Watsonville, Gonzales, Prunedale and Greenfield are also available to marketers to place full color advertisements printed directly onto the belt.
“To create an image for our advertising clients as well as grocery store property owners that will leave a lasting impact on the consumers is our goal.” Scott White, CEO Devlin Media. “Convey-Your-Ad™ allows the advertiser to reach consumers every day, right where they shop – in their grocery store. We want to ensure creative impact and product quality in all deployment phases of the Convey-Your-Ad™ system. Indoor Advertising can be employed effectively to target particular demographics with maximum return on investment.”
“The response has been amazing.” Mark Futch, CEO Super Max Discount Grocers “Our customers are stopping to take a look and want to know more about the conveyor belt and it gives our checkers another opportunity to engage the shopper at the point of purchase.”
Convey-Your-Ad™ offers multi-impact impression resulting in a high impact visibility rate to shoppers with exposure periods as long as several minutes; enabling advertising, branding, and other communication to reach the consumer at the point of purchase.
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About Devlin Media
Devlin Media specializes in niche marketing, with high impact advertising spaces and innovative products.
Media Contact:
Devlin Media
Celeste White
info@devlincom.com
Advertiser/Store Owner Contact:
Devlin Media
Scott White
+1 831 594 8882
For more information on Devlin Media:
http://www.devlinmediacompany.com/
Devlin Media, Convey-Your-Ad™ are either registered trademarks or trademarks of Devlin Media Company in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
Duration : 0:2:26
Beverly Thorne, Century 21 Real Estate, on how company migrated to online advertising at SES NY 2009
Greg Jarboe, SEO-PR, interviews Beverly Thorne, Century 21, at Search Engine Strategies New York. Bev announces that Century 21 has made the decision to leave national broadcast television advertising and re-invest those dollars into online advertising. Bev says when Century 21 focused on what their business model’s opportunities were online, Century 21 was able to increase its leads by more than 237% with their spend in 2008. At the same time, cost per lead dropped 62%. Beverly says it was emotionally difficult making the decision to migrate online and leaving television advertising. But Century 21’s consumers are online.
Duration : 0:1:56
Beverly Thorne, Century 21 Real Estate, on how company migrated to online advertising at SES NY 2009
Greg Jarboe, SEO-PR, interviews Beverly Thorne, Century 21, at Search Engine Strategies New York. Bev announces that Century 21 has made the decision to leave national broadcast television advertising and re-invest those dollars into online advertising. Bev says when Century 21 focused on what their business model’s opportunities were online, Century 21 was able to increase its leads by more than 237% with their spend in 2008. At the same time, cost per lead dropped 62%. Beverly says it was emotionally difficult making the decision to migrate online and leaving television advertising. But Century 21’s consumers are online.
Duration : 0:1:56
New BMW – AdvertisingMad Men Season 3 Episode 6 Part 1_6 ” Guy Walks Into an Advertising Agency “
http://watchmadmen.net/
Watch Mad Men Season 3 Full Episode 6 Guy Walks Into an Advertising Agency Online For Free
Mad Men S 3 E 6 – Guy Walks Into an Advertising Agency [SHQ]
Guy Walks Into an Advertising Agency- Mad Men
Sterling Cooper receives a surprise visitor; Sally has been spooked by something (or someone); and Joan receives some shocking news.
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Duration : 0:8:0
CZECH DREAM (ČESKÝ SEN)
CZECH DREAM, a documentary-comedy, had an impact on the real lives of many Czech people. On the last day of May 2003, thousands of people gathered on a field in a Prague quarter called Letnany because an advertising campaign for a hypermarket promised them unbelievably low prices. However, the crowd merely found itself standing in front of a linen faćade, not a real hypermarket. This “friendly hoax” was a part of the project of two film students, Vit Klusak and Filip Remunda. These two filmmakers had ordered a leading advertising company to coordinate a promotional campaign for a nonexistent product: a hypermarket. Their goal was to document how a credible advertising campaign can be effective even if its product is not based on reality. This funny and alarming movie takes a close look at advertising professionals, film directors, psychologists, analysts, Czech celebrities, hypermarket directors, and consumers in the context of the tempting world of consumption that most of us are captured by everyday. More: www.czech-dream.com
Duration : 0:2:3