The commercial was written by Joel Hochberg, art directed by Don Keller, produced by Rudy Behlmer and directed by Howard Morris (of Sid Caesar-show fame). It stars Johnny Hamer as the husband, Maria Montalbo as his mother-in-law and Reva Rose as his wife.

“Vesti” won a Cannes Gold Lion, is in the Advertising Hall of Fame and was selected by Entertainment Weekly Magazine as one of the ten greatest commercials of all time.

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Subliminal messages effect your subconscious mind and can encourage different types of behaviour. Scientists have not suggested subliminal messages as being a dangerous form of advertising but the implications subliminal messages can cause vary on the personal mental state of each individual that are exposed to them.

Subliminal messages can be used for a variety of reasons, advertising companies use them to encourage people to buy their product, military use them to interrogate suspected terrorists, the media uses them to condition our minds, movies and logos use them to build suspense and to identify their company as one.

Musicians use them for either a joke or satanic ritual. What ever the reasons and in what ever medium they are inserted into the reality of subliminal messaging varies depending on the intentions the suspected company etc are using this technique for.

Subliminal messaging is a form of mind control.

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A variety of television advertisements and experimental footage reflecting the historical development of Coca-Cola’s tv advertising. Stop motion advertisement developed in the fifties and sixties and excerpts from the Hilltop video with an international group of young people on an Italian hilltop singing “I’d Like to Buy the World a Coke” and the “Mean Joe Greene” commercial and many other (sometimes rare TVCs).

Disclaimer: all trademarks are the property of their respective owners. ”Coca-Cola”, ”Coke”, ‘The Coke Side Of Life’ and the design of the ”Coca-Cola” Contour Bottle are trademarks of The ‘Coca-Cola’ Company.
Concept & Realization of ‘Coke’ Art Blog / Coca-Cola Art Gallery Blog: RockAndRoll Agency: http://www.coca-cola-art.com

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Flickr:
http://flickr.com/photos/aguerrilla

this is the “making of” Israeli launching guerrilla marketing campaign for Christina Aguilera’s new perfume.

Concept:
sometimes it’s all you need to wear.

Solution:
150,000 of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.

Outcome:
Reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online. the perfume was sold out after 3 days.

Credits:
Client: Diplomat Distributors LTD – P&G Perfumes
Advertising Agency: Mizbala
Interactive Agency: Websense
PR Agency: Shalmor Communications
Concept: Select NY
Creative Director: Guy Dayan
Copywriter: Dori Ben Israel
Art Director: Liat Abadi
Photography & Post: Guy Raz, Tomer Kraus
Production: Tal Meir, Eliav Mendelson
Websense VP Marketing: Nisso Larden
Websense Account Manager: Shani Cohen
Websense Art: Lucy Glazen
Launched: January 2009
You can view the online activity in the following link:
http://www.mizbala.co.il/zevel/makingof-christina/websense.php

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