NEW YORK (YouTube.com/AdAge) — As the big media companies go heavily digital, they are generating and owning more of the consumer behavior data that is one of marketing’s industry’s most valuable tools. This new trend also enhances their ability to provide ad agency-like services directly to their advertising clients. Ad agencies, meanwhile, are at an [...]
NEW YORK (YouTube.com/AdAge) — The issue of the advertising industry’s diversity hiring practices, which seemed to have settled down, flared anew yesterday. Attorney Cyrus Mehri orchestrated a dramatic press conference and the release of new study documenting racial disparity throughout the ad agency business.
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Eric Schmidt speaks at the American Association of Advertising Agencies 2008 Leadership Conference on April 29, 2008 in Laguna Niguel, CA.
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David Ogilvy interviewed by John Crichton in 1977. Realized by the American Association of Advertising Agencies AAAA. David is seen as the “pope of advertising”. This is the complete interview version.
Entrevista realizada por la AAAA al “papa de la publicidad”, David Ogilvy. Entrevista en versión completa.
Thanks to the AAAA, to Ogilvy New York and Ogilvy [...]
