Controversial Motrin Moms Commercial

Posted on November 12th, 2009 by admin in print advertising | 17 Comments »

In a bold, very alienating move on the part of Motrin, they recently launched an ad campaign targeting baby-sling wearing moms.As it happens, this new campaign was apparently intentionally launched to coincide with International baby-wearing month.

Not only is the new-baby segment a huge marketing target, it’s a group that is passionate about the gear they love.

Conversely, this is an audience you DO NOT want to off. In one fell-swoop with their tongue-in-cheek commercial they have done just that. What’s worse, these modern-day-mommies have great new ways to voice their concern

My blog: http://ejc.me
Twitter: http://twitter.com/ejc

Duration : 0:0:44


[youtube BmykFKjNpdY]

17 Responses

  1. redsonja84 Says:

    LOL ok…. sure…
    LOL ok…. sure…

  2. deagla Says:

    WARNING: reptilian …
    WARNING: reptilian beings in a Draconian heirarchy comprised of 7 species are ruling our planet through secret societies like Skull & Bones, Freemasonry(goes up to 360th degree), Rosicrucians etc! Obama is an inbred of incestuous families like the Rothschilds, Rockefellars, Windsors etc brought up to be a president when the world is on the precipice of breaking down..don’t be surprised this year when there’s food shortages, WW3 & a staged alien invasion. Support Dr. Deagle & Alex Jones!

  3. keldog009 Says:

    This is hilarious, …
    This is hilarious, and is so is the outrage about it.

  4. Ghostx99 Says:

    OH NO ARE YOU …
    OH NO ARE YOU REALLY LIKE THAT? When I go outside and I see a mother wearing a baby carrier, which I never do, I don’t think too myself, oh shes a crazed crackhead because Motrin said so. Your just a sensitive idiot who needs to grow the up. None of us here are off, your the only off one because you keep sending us personal messages ragging about how we shouldn’t comment because we’re “jackasses”. Tell me something, what makes you think any of us want to hear you bitch?

  5. Ghostx99 Says:

    When did I say this …
    When did I say this was your video?Why don’t you actually make a point rather then create some stupid comment like “Stop bickering about others bickering” thats like saying stop complaining about people complaining. Wheres your point? I’ll bicker all I want, if thats what you want to call it, how about you focus on my points idiot? And I come back to comment because its fun to make you mad enough to send me personal messages, hahahaha which you can’t reply too because your too stupid to argue

  6. CHANNELOMD Says:

    WHOOOSH AND THERE …
    WHOOOSH AND THERE IT GOES

  7. sarahky88 Says:

    Did you mean you …
    Did you mean you were abused or something? I don’t really understand your comment.

    I’m not off. I just thought it was a low blow to hint that someone’s crazy, stressed out mother because I wear my baby and I’m “like that”. Usually the baby wearing crowd is also the organic, naturalistic people. I just got a little miffed.

    I don’t understand why everyone is so off thinking that I’m off, or other women are off. It’s a little confusing to me, is all.

  8. CHANNELOMD Says:

    do what my mum did …
    do what my mum did and get then when she fell down I was there to soften the blow ,a win win for mother.
    As for all you mothers who are outraged,have a look at Gazza ,see the women whos kids have been blown apart and then get a feel for what real outrage is.
    Grow up ,if thy eye offends thee pluck it out,ie dont buy it

  9. sarahky88 Says:

    This isn’t my video …
    This isn’t my video, jack ass. I just made one comment because I stumbled upon this the other day.

    And stop bickering about other people bickering.

    If you have something better to do with YOUR time, by all means, go do it. And if I’m truly wasting your time, why come back and comment?

  10. Ghostx99 Says:

    Thats the thing, …
    Thats the thing, the fact that you have a problem with this, and say that having a problem with this is having a life outside of your child, and showing that your opinions are so meaningless that you can only find a use for them on something as pointless as this shows that you are a bored, annoying that has nothing better to do with her time. So in other words, you go to hell, and stop wasting everyone’s time with your senseless bickering.

  11. sarahky88 Says:

    You can’t have a …
    You can’t have a problem with something AND take care of your child? You can’t have a life outside of your child AND take care of your child? You can’t have opinions AND take care of your child?

    Seriously… go to hell.

  12. Ghostx99 Says:

    or the babys too fat
    or the babys too fat

  13. Ghostx99 Says:

    THIS IS …
    THIS IS CONTROVERSIAL?? This is funny, and all the moms opposed to this need to grow up and take care of the kid rather then about this.

  14. lissa99a Says:

    hahahaha! i think …
    hahahaha! i think it was funny! i had one of those crazy contraption carriers with the straps and buckles… it sucked! i have a ring sling and a moby now and love them!

  15. tldubs17 Says:

    people need to get …
    people need to get over themselves. I am a working mother of three kids under 5 years of age. I don’t have time to be outraged. And if I did I would save it for something like i don’t know environmental abuse, education crisis, the recession, etc.

  16. 8MizzPriss Says:

    there’s nothing …
    there’s nothing wrong with this ad!i think its worth seeing! i’m a mother of 2 kids under 5. stop being soo sensitive! mothers!

  17. chitchant Says:

    Sorry, why are …
    Sorry, why are people offended?
    (Mother of a 21yo, born outside of US)

Leave a Comment

Please note: Comment moderation is enabled and may delay your comment. There is no need to resubmit your comment.

|