Advertising » print advertising http://www.t-mug.org Fri, 16 Apr 2010 21:00:10 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 CBS and Pepsi Max Introduce Video in Print Advertising http://www.t-mug.org/print-advertising/cbs-and-pepsi-max-introduce-video-in-print-advertising-3 http://www.t-mug.org/print-advertising/cbs-and-pepsi-max-introduce-video-in-print-advertising-3#comments Thu, 18 Mar 2010 03:17:17 +0000 admin http://www.t-mug.org/print-advertising/cbs-and-pepsi-max-introduce-video-in-print-advertising-3 Check out the first-ever use of video in print advertising with a sneak peek of the CBS line up including The Big Bang Theory, How I Met Your Mother, Two and a Half Men, and Accidentally on Purpose. Only in Entertainment Weekly starting 09/11/09.

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]]> http://www.t-mug.org/print-advertising/cbs-and-pepsi-max-introduce-video-in-print-advertising-3/feed 4 Yellow Pages And Print Advertising Is Not Dead Yet! Brand Yourself And Your Business. http://www.t-mug.org/print-advertising/yellow-pages-and-print-advertising-is-not-dead-yet-brand-yourself-and-your-business http://www.t-mug.org/print-advertising/yellow-pages-and-print-advertising-is-not-dead-yet-brand-yourself-and-your-business#comments Mon, 15 Mar 2010 04:37:16 +0000 admin http://www.t-mug.org/print-advertising/yellow-pages-and-print-advertising-is-not-dead-yet-brand-yourself-and-your-business Yellow Pages and Print Advertising is Not Dead! It does however, need to be only a part in the advertisers Tool Kit. The Advertiser needs a Marketing mix. Sales people and Business people
need to Brand Themselves. Online Marketing and Search Engine Optimization combined with
Geo-Targeting can create a powerful Marketing Funnel for your business.

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]]> http://www.t-mug.org/print-advertising/yellow-pages-and-print-advertising-is-not-dead-yet-brand-yourself-and-your-business/feed 0 Some Of My Favorite Fragrance Print Ads http://www.t-mug.org/print-advertising/some-of-my-favorite-fragrance-print-ads http://www.t-mug.org/print-advertising/some-of-my-favorite-fragrance-print-ads#comments Fri, 12 Mar 2010 02:26:20 +0000 admin http://www.t-mug.org/print-advertising/some-of-my-favorite-fragrance-print-ads A selection of my favorite fragrance print ads set to an indie-blues rock song from a friend of a friend.

Most of them:

ungaro man
bvlgari aqva
nina ricci memoire d’homme
diesel
armani code
david beckham instinct
ralph lauren romance
gucci envy
nemo
scappino
calvin klein escape

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]]> http://www.t-mug.org/print-advertising/some-of-my-favorite-fragrance-print-ads/feed 2 Old Indian Ads (print) from 70s http://www.t-mug.org/print-advertising/old-indian-ads-print-from-70s http://www.t-mug.org/print-advertising/old-indian-ads-print-from-70s#comments Tue, 09 Mar 2010 03:05:18 +0000 admin http://www.t-mug.org/print-advertising/old-indian-ads-print-from-70s Search these ads here:
http://8ate.blogspot.com
Vintage Indian Advertisements
Old Ads scanned from Indian Edition of The Reader’s Digest (March, 1972)

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]]> http://www.t-mug.org/print-advertising/old-indian-ads-print-from-70s/feed 6 MINI – Augmented Reality Ad http://www.t-mug.org/print-advertising/mini-augmented-reality-ad http://www.t-mug.org/print-advertising/mini-augmented-reality-ad#comments Sat, 06 Mar 2010 02:23:12 +0000 admin http://www.t-mug.org/print-advertising/mini-augmented-reality-ad MINI – Augmented Reality Ad combining print media and internet via webcam and metaio software.

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]]> http://www.t-mug.org/print-advertising/mini-augmented-reality-ad/feed 23 defferences between cyber advertising and print advertising? http://www.t-mug.org/print-advertising/defferences-between-cyber-advertising-and-print-advertising http://www.t-mug.org/print-advertising/defferences-between-cyber-advertising-and-print-advertising#comments Tue, 23 Feb 2010 08:12:12 +0000 admin http://www.t-mug.org/print-advertising/defferences-between-cyber-advertising-and-print-advertising space, cost, efficient,affect,effectiveness,promotion,visual aid

CYBER ADVERTISING is advertising thru the use of internet (email,websites,etc) while PRINT ADVERTISING is advertising thru the use of print materials such as broadsheets,tabloids, magazines etc

]]> http://www.t-mug.org/print-advertising/defferences-between-cyber-advertising-and-print-advertising/feed 3 internet advertising vs print advertising, which most better? http://www.t-mug.org/print-advertising/internet-advertising-vs-print-advertising-which-most-better http://www.t-mug.org/print-advertising/internet-advertising-vs-print-advertising-which-most-better#comments Sun, 21 Feb 2010 11:14:18 +0000 admin http://www.t-mug.org/print-advertising/internet-advertising-vs-print-advertising-which-most-better
They both have pros and cons. Print advertising has a reuse life, meaning that it can be picked up over and over again by multiple readers.

Internet advertising can be updated instantly.

both can be highly targeted.

You should consider cost per reach when trying to figure out this quesiton. The majority of the time, print advertising has a lower cost per reach than the internet.

]]> http://www.t-mug.org/print-advertising/internet-advertising-vs-print-advertising-which-most-better/feed 3 Sex sells. How true is this in advertising (Print and Moving)? http://www.t-mug.org/print-advertising/sex-sells-how-true-is-this-in-advertising-print-and-moving http://www.t-mug.org/print-advertising/sex-sells-how-true-is-this-in-advertising-print-and-moving#comments Fri, 19 Feb 2010 11:29:06 +0000 admin http://www.t-mug.org/print-advertising/sex-sells-how-true-is-this-in-advertising-print-and-moving
very true

]]> http://www.t-mug.org/print-advertising/sex-sells-how-true-is-this-in-advertising-print-and-moving/feed 1 when was the Marlboro man first used in advertising print or tv.? http://www.t-mug.org/print-advertising/when-was-the-marlboro-man-first-used-in-advertising-print-or-tv http://www.t-mug.org/print-advertising/when-was-the-marlboro-man-first-used-in-advertising-print-or-tv#comments Wed, 17 Feb 2010 10:38:59 +0000 admin http://www.t-mug.org/print-advertising/when-was-the-marlboro-man-first-used-in-advertising-print-or-tv
1954. Wayne McLaren was the last one.

I met him at the same party where I met Bill Clinton in Little Rock, Arkansas. The man was shriveled, had lost a lung and told me the others had died of lung cancer. (Evidently there were a number of them, not just him.) He was very sick at the time, poor man.

He told me that they used to give them huge quantities of the cigarette free.

]]> http://www.t-mug.org/print-advertising/when-was-the-marlboro-man-first-used-in-advertising-print-or-tv/feed 2 Is the JPG format most suitable for print and web advertising? http://www.t-mug.org/print-advertising/is-the-jpg-format-most-suitable-for-print-and-web-advertising http://www.t-mug.org/print-advertising/is-the-jpg-format-most-suitable-for-print-and-web-advertising#comments Mon, 15 Feb 2010 08:17:09 +0000 admin http://www.t-mug.org/print-advertising/is-the-jpg-format-most-suitable-for-print-and-web-advertising
The BEST file to give a print shop is a vector file. If you have something important like a logo, you should have it in an Adobe Illustrator or EPS file so that it will stay sharp and accurate no matter the size (unless it is photographic, then PNG or TIF). That will be what your print guy wants. From that file you can make almost any other file you want. JPG is the most used (I believe) file format for the web. That is what I use. It is a lossy format however. That means every time you copy the file it loses some data.

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