Advertising

space, cost, efficient,affect,effectiveness,promotion,visual aid

CYBER ADVERTISING is advertising thru the use of internet (email,websites,etc) while print advertising is advertising thru the use of print materials such as broadsheets,tabloids, magazines etc

They both have pros and cons. print advertising has a reuse life, meaning that it can be picked up over and over again by multiple readers.

Internet advertising can be updated instantly.

both can be highly targeted.

You should consider cost per reach when trying to figure out this quesiton. The majority of the time, print advertising has a lower cost per reach than the internet.

very true

1954. Wayne McLaren was the last one.

I met him at the same party where I met Bill Clinton in Little Rock, Arkansas. The man was shriveled, had lost a lung and told me the others had died of lung cancer. (Evidently there were a number of them, not just him.) He was very sick at the time, poor man.

He told me that they used to give them huge quantities of the cigarette free.

The BEST file to give a print shop is a vector file. If you have something important like a logo, you should have it in an Adobe Illustrator or EPS file so that it will stay sharp and accurate no matter the size (unless it is photographic, then PNG or TIF). That will be what your print guy wants. From that file you can make almost any other file you want. JPG is the most used (I believe) file format for the web. That is what I use. It is a lossy format however. That means every time you copy the file it loses some data.

I’m in advertising and Public Relations and haven’t taken any of those kinds of classes. I want a heads up – I want to teach myself. How about Adobe Creative Suite 3? Any suggestions?

If you haven’t taken any classes yet, you might as well start with Adobe Photoshop, since it is the most popular. You will also find most tutorials on the topic, e.g. www.good-tutorials.com

Later, you can experiment with the other packages if you have time.

On average
Percentage of SMB that advertise in print?
What about online?

Last I heard it was 28 percent. Have gotten any stats for online.

As long ago as the image was created it’s in the public domain now. So the answer is yes.

I’m looking for a site that displays Volkwagen’s print advertising, both past and present ads. Thanks

Here are a few: http://www.flickr.com/search/?q=Volkswagen%20ad*&w=all

I am selling advertisments for a trade magazine and in order to convince them to sign on for multiple issue ad placements, I need stats that support "why" it is in their best interest to do so. So, in marketing research…how many times must a reader see and ad to remember it or to make a buying decison? Should the ad be the same graphic repeated or different graphics?

Hi, perhaps you can try Google adwords to market your service/product.

Google adwords is a text-based system for advertising on its site and its partner sites. The service allows you to create your own ads, choose keywords to help match your ads to your audience, and control the cost of your advertising—you pay only when people click on your ad (a cost per click plan). Anyone wishing to promote a product on Google can enroll in this program.

you can get a 5 detail pages information about Google adwords at :

http://www.adcenter.net.cn/google-adwords-1.html

Good Luck && Best Wishes!