Advertising

What is the role of advertising?
What is the role of industrial advertising?
What is the role of consumer advertising?
How do they both differ?

THIS IS NOT A CATCH-ALL ANSWER, MERELY A GUIDELINE
1. to inform, create interest and to ultimately induce a consumer to finalize a pruchase decision
2. among other things including all of the above, but the audience is highly specialized and holds prior knowledge of your product, concept, etc.
3. Consumer advertising focuses more on broadcasting a message to the widest audience posisble.
4. Audience is main difference, also the medium. Consumer will try to find a larger audience in an attempt to create sales via mass media. Industrial mostly focuses on smaller audience in advertisiments within specific trade magazines, locations, programs, etc.

3 Responses

1. jacjoyce Says:
   February 21st, 2010 at 11:54 am

   THIS IS NOT A CATCH-ALL ANSWER, MERELY A GUIDELINE
   1. to inform, create interest and to ultimately induce a consumer to finalize a pruchase decision
   2. among other things including all of the above, but the audience is highly specialized and holds prior knowledge of your product, concept, etc.
   3. Consumer advertising focuses more on broadcasting a message to the widest audience posisble.
   4. Audience is main difference, also the medium. Consumer will try to find a larger audience in an attempt to create sales via mass media. Industrial mostly focuses on smaller audience in advertisiments within specific trade magazines, locations, programs, etc.
   References :
   B.A. Advertising

2. TIM C Says:
   February 21st, 2010 at 12:38 pm

   Will add to the answer above…

   Consumer advertising is also used to build emotional imagery for a brand – as well as inform people of the product.
   References :

3. wineboy Says:
   February 21st, 2010 at 12:47 pm

   Looks like another homework question to me.
   References :

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