Comments on: Do those little sponsor advertising spots found on sport uniforms/cars really work? http://www.t-mug.org/advertising/do-those-little-sponsor-advertising-spots-found-on-sport-uniformscars-really-work Thu, 18 Mar 2010 03:17:20 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: catastrophekid http://www.t-mug.org/advertising/do-those-little-sponsor-advertising-spots-found-on-sport-uniformscars-really-work/comment-page-1#comment-3992 catastrophekid Thu, 25 Feb 2010 15:04:59 +0000 http://www.t-mug.org/advertising/do-those-little-sponsor-advertising-spots-found-on-sport-uniformscars-really-work#comment-3992 This answer is brought to you by Budweiser - the King of Beers! yes<br><b>References : </b><br> This answer is brought to you by Budweiser – the King of Beers!

yes
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]]> By: Tuesday H http://www.t-mug.org/advertising/do-those-little-sponsor-advertising-spots-found-on-sport-uniformscars-really-work/comment-page-1#comment-3991 Tuesday H Thu, 25 Feb 2010 14:58:59 +0000 http://www.t-mug.org/advertising/do-those-little-sponsor-advertising-spots-found-on-sport-uniformscars-really-work#comment-3991 Hi There, Its the idea of getting extra free publicity that is often available during sporting events. Photographers and media camera tend to feature sports idols in their uniform. People being people will idolise the stars and they will look at who is sponsoring what. Most of the time it does not directly translate into sales but rather will lead to sales. The brand recall factor will help. Look at F 1 , Warsteiner beer is not sold everywhere in the world but since it is one of the main sponsors for F1 McLaren , Its penetration into other areas in the world is easier. Johnny Walker whiskey sales have been improving since it sponsored F1 too. The are accorded status as official partner and this can be used in their merchandise. Even Nasa allows some product to mention that it is being used by NASA. As far as top ten company will lose ground if the don't sponsor, it is more likely that they competition will gain ground that they are worried about. Moreover , its all business expenses that can be tax deductable. I hope this answers help you to see the other side of the fence. BTW if it doesn't work, why the fuss about keeping ciggarettes ads away from sports :) Good Luck<br><b>References : </b><br> Hi There,

Its the idea of getting extra free publicity that is often available during sporting events. Photographers and media camera tend to feature sports idols in their uniform. People being people will idolise the stars and they will look at who is sponsoring what.

Most of the time it does not directly translate into sales but rather will lead to sales. The brand recall factor will help. Look at F 1 , Warsteiner beer is not sold everywhere in the world but since it is one of the main sponsors for F1 McLaren , Its penetration into other areas in the world is easier.

Johnny Walker whiskey sales have been improving since it sponsored F1 too. The are accorded status as official partner and this can be used in their merchandise.

Even Nasa allows some product to mention that it is being used by NASA.

As far as top ten company will lose ground if the don’t sponsor, it is more likely that they competition will gain ground that they are worried about.

Moreover , its all business expenses that can be tax deductable.

I hope this answers help you to see the other side of the fence.

BTW if it doesn’t work, why the fuss about keeping ciggarettes ads away from sports :)
Good Luck
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]]> By: lilmama24 http://www.t-mug.org/advertising/do-those-little-sponsor-advertising-spots-found-on-sport-uniformscars-really-work/comment-page-1#comment-3990 lilmama24 Thu, 25 Feb 2010 14:14:59 +0000 http://www.t-mug.org/advertising/do-those-little-sponsor-advertising-spots-found-on-sport-uniformscars-really-work#comment-3990 somebody saw it. your asking about them.<br><b>References : </b><br> somebody saw it. your asking about them.
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