“Signature”, Amnesty International

Amnesty International creates a moving animation that illustrates just how far your signature can go.

Title: SIGNATURE
Advertiser/Client: AMNESTY INTERNATIONAL
Product/Service: HUMAN RIGHTS AWARENESS
Entrant Company: TBWA\PARIS
Country: FRANCE
Advertising Agency: TBWA\PARIS
Country: FRANCE
Executive Creative Director: Erik Vervroegen
Creative Director: Erik Vervroegen
Copywriter: Stephane Gaubert/Stephanie Thomasson
Art Director: Stephanie Thomasson/Stephane Gaubert
Account Supervisor: Guillaume Allilaire
Production Company, City: MAGIC LAB, Montreuil
Country: FRANCE
Director: Philippe Grammaticopoulos
Producer: Maxime Boiron

Duration : 0:2:16

[youtube 6sBPTJP7z4Q]

This entry was posted on Wednesday, February 24th, 2010 at 4:23 pm and is filed under advertising company. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

11 Responses to ““Signature”, Amnesty International”

osr555 on February 24th, 2010 at 4:23 pm

fucking propaganda …
propaganda

bad arabs,
bad chinese
bad unknown terrorists
bad tank undefined

where is the cause of the evil?
xannox on February 24th, 2010 at 4:23 pm

grande vervroegen
grande vervroegen
LaDespedida86 on February 24th, 2010 at 4:23 pm

just
just
m2k0p0k8 on February 24th, 2010 at 4:23 pm

amazing and …
amazing and powerful…great…just great…
lioood on February 24th, 2010 at 4:23 pm

just amazing… …
just amazing… good job tbwa and dad
drp2p on February 24th, 2010 at 4:23 pm

Powerful message
Powerful message
drp2p on February 24th, 2010 at 4:23 pm

Powerful….
Powerful….
advertbar on February 24th, 2010 at 4:23 pm

The song is in …
The song is in Serbian language and the images are probably and partly showing scenes from the Balkan war ‘92-’96
Idea 9/10
song 9/10
Realization 7/10
newfiegirl1984 on February 24th, 2010 at 4:23 pm

This video is a …
This video is a general cry for people to participate in alleviating human rights violations and to show how far someone’s signature can go to help those people.

Like Treplev said, Amnesty demounces ALL human rights violations, and wouldn’t target specific ones in as commercial promoting signatures. Who cares what kind of tanks are in it or who the perpetrators are? What matters is that peoples’ rights are being violated and we have the power to help them, but many decide not to.
treplev on February 24th, 2010 at 4:23 pm

I yhink this video …
I yhink this video wants to be symbolic and don’t want t otalk about speicifc facts. But Amnesty has always denonced all the human rights violations with no consideration for the nationality of the violators.
If you were really involved in that subject you should have noticed a huge worldwide event from AI to denonce Guantanamo.
BaronesQ on February 24th, 2010 at 4:23 pm

It’s strange, i see …
It’s strange, i see no GI’s in this video although Abu Graib, Guentanamo, Afghanistan, Iraq are theirs great job.

It’s sure, i won’t sign in for an agency making this kind of resume.

Rapes are done by GI’s.Moreover the tank here, is a Patton or a Merkava?\

Hypocrites!!!!

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