Light Painting
The “Light Painting” spot produced for Gulf Power by Secret Legion Productions, utilised cutting edge “Light Painting” techniques popularised by Japanese animators on YouTube.
Working through Luckie & Co. advertising agency, Secret Legion innovatively adapted the process for the TV spot, using light to symbolise electricity, showing Gulf Power’s consumers how cost effective electrical power is.
The two-day time intensive and tedious process featured five animation artists painting in stop motion, on single, long exposures, creating a live cel animation. As the process continued, files were continually brought into Final Cut, and edited on set. The whole process went off without a hitch.
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Secret Legion Productions, located in Orlando, Florida, is a live action, animation, motion graphics and visual effects production company founded by former members of Disney Feature Animation, ILM, DreamWorks, Boss Films and Paramount Pictures.
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SECRET LEGION PRODUCTIONS
GULF POWER, “LIGHT PAINTING”
CREDITS LIST
TITLE: “LIGHT PAINTING”
LENGTH: 30 sec.
AIR DATE: April 2007
CLIENT: GULF POWER
AGENCY: LUCKIE & COMPANY
AGENCY PRODUCER: MIKE LAGATTUTA
AGENCY CREATIVE DIRECTOR: BRAD WHITE
AGENCY ART DIRECTOR: CHAD CROWLEY
AGENCY COPYWRITER: ANDY ODUM
PRODUCTION CO: SECRET LEGION PRODUCTIONS
DIRECTOR: PHIL ZIZZA
PRODUCER: WADE PENA
PRODUCTION MANAGER: CHRIS CARNEY
CREATIVE DIRECTOR: DAVE HOLBROOK
DIRECTOR OF PHOTOGRAPHY: DOMINIC BONUCCILLI
EDITOR: KEVIN LANG
ANIMATION ARTISTS:
DAVE HOLBROOK
JASON WOLBERT
ENOC CASTANADA
LEE WILLIAMS
JASON PELTZ
POST FINISHING: BOTTLEROCKET POST
INFERNO ARTIST: JOHN POPE
MUSIC & MUSIC PUBLISHER: DANNY STERN / WAYNE SYKES
ACOUSTECH MUSIC, ATLANTA, GA
VOICE OVER TALENT: LISA FUSON
www.secretlegion.com
Duration : 0:0:30
[youtube 8bhI1-8S000]
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Wwow~this is good!
Wwow~this is good!
that means you …
that means you changed the shutter speed and the lens amout of time it takes to form an image
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what is the name of the song ?
Flashlights. If you …
Flashlights. If you used glow sticks it would work but it would make very thick lines.
It’s called long …
It’s called long exposure.
I’ll be making a video tutorial soon.
that was amazing!! …
that was amazing!!
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alright, thanks, …
alright, thanks, ill keep on trying
umm… i am not …
umm… i am not sure.. but i fked around with my cam and i just sent to manual.. some how it gives a 10-15 sec lag when it load the image in the dark soo i draw in that 10 to 15 sec
k, thanks, but is …
k, thanks, but is there a special setting it has to be on?
I agree totally, +1
I agree totally, +1
use a digital cam
use a digital cam
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light paintings are …
light paintings are litterly done with glowsticks.. you just wave them around and take pictures of it
I hate to be a …
I hate to be a hater, but light painting should look alive. This looked like they traced words too perfectly and only a few frames were used before looping back and forth, creating that sort of cheap “animation” look that modern cartoons use.
It would be far cheaper to just use a light-saber or Tron technique, or just do it in software. Cause the minute you do lightpainting for commercial purposes, like here, it simply becomes too good to even enjoy anymore. Boo.
OMG I lOVE TO DO …
OMG I lOVE TO DO LIGHT PAINTING!!!! even though I only did it once at Mackinac Island
use a lot of …
use a lot of electricity for little money.
Haha isn’t it …
Haha isn’t it supposed to be do a little for a lot? You do a lot for something little? That sounds lame xD
Some people have …
Some people have just way too much time to spare.
you are stupid.
you are stupid.
can this be done …
can this be done with a normal camera? or does it have to be video?
Shut the up.
Shut the up.