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Liberty Mutual Ad (1st edition): “Half Acre”

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MPEG:
http://www.sendspace.com/file/tlntzy

MOV:
http://www.sendspace.com/file/2pz76p

AVI:
http://www.sendspace.com/file/6iktnj

The first in the “good deeds” series of television commercial for Liberty Mutual produced by advertising agency Hill Holliday. It features strangers doing good deeds for strangers, which inspires onlookers to do the same.

The song is “Half Acre,” by Hem. It’s on their 2002 album “Rabbit Songs.” More information about the band can be found at their MySpace page here: http://www.myspace.com/hem

View the second edition of the ad here:
http://www.youtube.com/watch?v=Iw97CfZtyGw

Source:
http://www.hhcc.com/?p=149

Duration : 0:1:0


[youtube wMwoexR1evo]

This entry was posted on Tuesday, February 2nd, 2010 at 9:15 pm and is filed under advertising company. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

24 Responses to “Liberty Mutual Ad (1st edition): “Half Acre””

  1. AVIDvideoeditor2 on February 2nd, 2010 at 9:15 pm

    The still refuse to …
    The still refuse to repair my claim damage to code! Where is the responsibility Liberty Mutual claims to have…

    It’s costing more for the 3 adjusters to come to the property then it would to fix the damage and act responsible…

    Ask Liberty Mutual how they feel about “global warming”

    Robert Deming

  2. Try not to even …
    Try not to even think of the ad…..just think of the song and the message….it’s beautiful ….truely

  3. Entertainmentwriter on February 2nd, 2010 at 9:15 pm

    We are talking …
    We are talking about the music…not the company. And this song is as close to perfect as any. Next to “In My Life” by Lennon-McCartney, this is possibly the most beautiful melody in the last 30 years.

  4. sociologists call …
    sociologists call this generalized exchange, psych and evo biologists call it indirect reciprocity

  5. This ad makes me …
    This ad makes me cry, especially when the lady pushes the guy to safety.

  6. PikeBrosProdInc on February 2nd, 2010 at 9:15 pm

    Brett Rickaby is …
    Brett Rickaby is the actor in this commercial who puts the bear back in the baby stroller near the end. Look him up.

  7. nobodybaroncohen on February 2nd, 2010 at 9:15 pm

    such a shame that …
    such a shame that the best way for a great band like hem to make a real dollar comes from helping big companies lie to people. of course to be fair i don’t really know liberty mutual so maybe they’re ok, but the bottom line is always the bottom line with these kinds of companies.

  8. bondservant4Him on February 2nd, 2010 at 9:15 pm

    ROFL
    ROFL

  9. the vidio dont’t …
    the vidio dont’t respond at all

  10. …the commercial …
    …the commercial was touching and the jingle was heartwarming. i almost cried…but yeah libery mutual.

  11. liberty mutual …
    liberty mutual feeds off the lost hopes and dreams of innocent people. the type of company hitler would condone.

  12. MyPointlessComedy on February 2nd, 2010 at 9:15 pm

    Responsibility? I …
    Responsibility? I don’t thinks so. My dad has a law suit against Liberty Mutual and my dad got an inguinal hernia and Liberty Mutual won’t accept the surgery which means they could care less if my dad dies of the pain.

  13. Terrific ad.
    …
    Terrific ad.
    Terrible company.

  14. good ad
    good ad

  15. Good Stuff Liberty …
    Good Stuff Liberty Mutual -

  16. you know I have …
    you know I have seen this advertisement on TV countless times and I never remember what they are selling.. but I also never noticed that the guy who helps her at the start is the guy who was helped at the end Full circle .. nice

  17. At least they don’t …
    At least they don’t run crappy, worthless, stupid ads like geico constantly does. Oh and the postal service runs similar ads to this one all while going bankrupt.

  18. Entertainmentwriter on February 2nd, 2010 at 9:15 pm

    A truly remarkable …
    A truly remarkable song by Hem. I think any musician would have loved to have composed this. Special stuff in more ways than can be addressed.

  19. It’s so magical (:
    It’s so magical (:

  20. Why don’t these …
    Why don’t these insurance companies show a Jew with yamakah on selling insurance which would be the right representation instead of deceptively putting an average Joe on TV selling insurance for free loading Jewish bankers.

  21. WildWildfire2kk7 on February 2nd, 2010 at 9:15 pm

    this shows what …
    this shows what great lengths a corporation will go to try to be your friend and create the cushy lvey dovey feeling, and some people will go on and forget, but you know some will specifically go to LM for insurance. this is paid for by you and i and we are the ones who consume it. tthe band hem also contributes to the circle of cash cow and the money goes around. what a huge expense to produce this ad and to also air it. we pay for it so enjoy it. the insurance companies can have us pay for it

  22. The best ad ever!!!
    The best ad ever!!!

  23. this commercial was …
    this commercial was tight but liberty mutual has totally gone off the deep end with the responisibilty commercials. Their new ones are totally effed up and quite frankly are so weird that i wouldnt want them to be my insurance company. Oh god i hope they aren’t last thing i need is insane wackos doing my insurance.

  24. I wonder if anyone …
    I wonder if anyone has done a study to see if kindness spikes up after this commercial is broadcast.

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