Kosovo The Young Europeans (Israeli company S&S will “nation brand” Kosovo)
Kosovo 2009
Israeli company Saatchi & Saatchi to spice up Kosovo’s image.
Israeli company Saatchi & Saatchi will nation brand Kosovo
The slogan and logo
The new slogan, which appears as part of the logo, is:
Kosovo. The young Europeans.
The slogan is based on the facts that The Republic of Kosovo is one youngest countries in the world, and it’s also home to the youngest population in Europe with an average age of 25.9.
This is probably the very first national slogan which turns the spotlight on the people and the human spirit rather than the country, its natural marvels or history.
This is a very strong and confident statement of Kosovos attitude as a country and of its future intentions. It will attract the interest of a range of audiences, from politicians to businessmen, from tourists to donors. All will sense the future potential of this young nation and the positive attitude of its people.
The visual appearance of the logo is very much in keeping with the new generation of national logos in that it has a modern flowing style and an impactful use of colour. Each of the colours featured in the logo was chosen for a specific reason. The green represents the green fields that can be found across Kosovos expansive countryside, the red-terracotta represents the colour of the bricks that are used for the building that is in progress across the land, and the blue symbolizes the sky and water and is taken from the background from Kosovos new flag. The unique design of the letters’ font typography is inspired by “the fountain of youth” concept the energy that flow unboundedly throughout Kosovo.
Kosovo officials say the Saatchi & Saatchi advertising company has won a contract worth euro5.7 million ($7.3 million) to improve the country’s international image.
Ministry of Finance spokesman Muharrem Shahini says the company’s Israel-based unit will run an international branding and media campaign for the new Balkan nation.
The Saatchi & Saatchi advertising company is owned by the Paris-based communications company Publicis Groupe.
Duration : 0:0:59
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Do u know how many …
Do u know how many americans and italians are drugdealers, criminals, muderers?Those were stupid facts…How many scientists have come from Albania for its history-0!KOSOVO IS SERbIA!!!
Another advertising …
Another advertising from Serbia-thank you!
The albanians never …
The albanians never called and call the existence of serbia and serbs in question, the Serbs do it, and they show that three times when they tried in the last century to destroy kosovo-albanians from there homeland.
Nationalism is the …
Nationalism is the ideology of one nations supeiority over others. As long as Albanians and Serbians do not accept each other as equals, neither will be free nor will they prosper.
You are mixing ” …
You are mixing “freedom” with “nationalism”.
If nationalism (a serbian promoted word) means the state of being free, live like the rest of people in europe and have no ethnic cleansing by Serbian government, I want it!
Do you know if this …
Do you know if this song has a full version? and if so, what is the name of its singer?
Thanks!
KOSOVO – The young …
KOSOVO – The young Europeans – Version for African and Asian broadcasters on milaxen channel !!!
In 10-15 years, all …
In 10-15 years, all will belong to the EU and nobody will be interrested in borders or nationality. Prosperity comes only from peace and cooporation with neighbours. EU policy is to demand consessions and understanding from ALL former conflict parties. Albanian nationalism will not be tolerated any more than Serbian nationalism. If Kosovo doesn’t understand this, there will be confrontation with the EU.
I live in Holland, …
I live in Holland, and the bigest drugdealers, criminals, muderers are Serbs. And not only in Holland, all over Europe. Just a few weeks ago an Serbian hitman killed a businessman in Amsterdam. He was payed big money. An other big Serbian criminal in Europe is Sreten Jocic alias “Joca Amsterdam”. His speciality? drugs, moneyloandery, murder, raping. He killed the Croation journalist Ivo Pukanic. Pukanic was investigating the criminal activities of Sreten Josic. These are FACTS
Great video! Well …
Great video! Well done “Saatchi & Saatchi”. Kosovo has a greate youth, contrary to Serbia where 60 – 70% of the people exceed the age of 50.
Did you know this? According to an IQ study of an university among 23 European countries, the Serbs are the dumbest people in Europe. The average IQ of the Serbs is 89. 5 points lower and they would be considered as retarded. I always knew Serbs were dumb, but now it is official.
Independence was …
Independence was inevitable. Serbs have lost every right to rule over Kosovo. The structural, state-organized repression and terror against the Kosovo-Albanian majority for decades have lead to the independence of Kosovo.The illegal and unconstitutional removal of the Kosovos autonomy by Milosevic in ‘89 followed by the horrible atrocities and the ethnic cleansing committed by the Serbs during the war of ‘97-99 made secession from Serbia inevitable.If someone is to blame, than it is the Serbs.
and where are today …
and where are today: Croatia, Albania, Kosovo and where is Serbia i will tell you,, Croatia in entrance of EU, Albanian inside of NATO, Kosovo under NATO and Under EU… and Serbia in depth to Russia, owned from Russia…
Serbian …
Serbian nationalists ruined Serbia. Albanian nationalists will ruin Albania and Kosovo. What has “independence” brought to Kosovo? Jobs? Security? Albanian nationalist will now promise you all will be good when bankrupt Kosovo unites with bankrupt Albania. But this will lead to a break with the US and the EU. Nationalism is a fata morgana that promises all but solves nothing.
Ads don’t get you …
Ads don’t get you jobs.
Serbia followed …
Serbia followed Serbian nationalist idiots, Albanians followed Albanian nationalist idiots. Croatians followed Croatian nationalist idiots. United, Yugoslavia could have been a equal EU power, now each little nation lives as a beggar at the EU’s table.
muddywinter you …
muddywinter you better look your Serbia, how will pay depth to MMF 2 billion euro and to Russia 1 billion dollars, now that sold all economic resources, speak about it you retarded hole, how need adlist 4 generation of serbs to starve too pay back depth that are done from wrong politic that is using Serbia
its so obvious that …
its so obvious that serbian members here are extremely jealous and they will probably explode in front of their PC & TV screen when they see our adv.
muddywinter hello …
muddywinter hello smart ass, why you don’t candidate for Nobel price in economic, like you have a clue how function Republic of Kosovo,,, don`t insist to show as that you are a idiot, it is too visual that…
I agree with you.
…
I agree with you.
Cheers!
Im proud to be an Albanian!
Kosove is run by …
Kosove is run by the Abanian mafia, produces nothing and cannot defend, finance or even feed itself. A typical product of the shift of power after the fall the Soviet Union and the US pushing its interrests in SE Europe. In the end, all involved will be dissolved into the European Union.
Lyrics of the song: …
Lyrics of the song:
Feeling the life
Dawn rolling over
The clouds bring the rain
It’s time to start over
Time to join hands
The sun slowly rising
Shining on earth
The sky’s open minded
Today.
And I’m feeling the life that I wanted
Coming to me
I’m feeling the love that I want you
Want you to see
Israel and Georgia …
Israel and Georgia also had good relations. We all know how this ended.
best of luck from …
best of luck from japan,
you guys deserve this!!
congratess
We are trying our …
We are trying our best to not forgive but forget what happened.
So to all Kosovars out there, enjoy your independence.
Let’s celebrate our new country, and a new begining.
So to Kosova and its people.
Cheers
We want a free …
We want a free Kosova now for everyone who is happy to be a part of it.
I have been in kosova just recently and have seen a lot of happy Romas there.
I dont think you have and Idea. have you every been there. KOSOVARS are very nice and loving people, what your saying is Serbian PRAPAGANDA.