CZECH DREAM (ČESKÝ SEN)
CZECH DREAM, a documentary-comedy, had an impact on the real lives of many Czech people. On the last day of May 2003, thousands of people gathered on a field in a Prague quarter called Letnany because an advertising campaign for a hypermarket promised them unbelievably low prices. However, the crowd merely found itself standing in front of a linen faćade, not a real hypermarket. This “friendly hoax” was a part of the project of two film students, Vit Klusak and Filip Remunda. These two filmmakers had ordered a leading advertising company to coordinate a promotional campaign for a nonexistent product: a hypermarket. Their goal was to document how a credible advertising campaign can be effective even if its product is not based on reality. This funny and alarming movie takes a close look at advertising professionals, film directors, psychologists, analysts, Czech celebrities, hypermarket directors, and consumers in the context of the tempting world of consumption that most of us are captured by everyday. More: www.czech-dream.com
Duration : 0:2:3
[youtube cKFUuMr63EM]
September 22nd, 2009 at 12:14 am
did they really get …
did they really get beaten up?
September 22nd, 2009 at 12:14 am
All the promotional …
All the promotional stuff for this documentary that I’ve seen is fake and exaggerated. I don’t get it.
It was still good nonetheless.
September 22nd, 2009 at 12:14 am
Not Euro trash, but …
Not Euro trash, but Eastern bloc trash!!!!!
September 22nd, 2009 at 12:14 am
The Czechs are …
The Czechs are cheeky! I guess it’s time to a occupation just like 1938 or 1968!
September 22nd, 2009 at 12:14 am
odpadkovy film… …
odpadkovy film…tfuj yajblik
September 22nd, 2009 at 12:14 am
for me this …
for me this agression scene was played by actors… why? Who come to hipermarket with baseball in Czech? It`s a Czech not USA… Baseball is not popular in Czech but it looks cool in demolition scene. So lying, lying and lying…. from begining to the end – autocreation. But as para documentary is a quite funny.
September 22nd, 2009 at 12:14 am
why wasnt this …
why wasnt this scene in the movie?
September 22nd, 2009 at 12:14 am
janosik500 hahahaah …
janosik500 hahahaah Janosik is the equivalent to robin hood in slovakia which is located in europe you so before you start sayin like euro trash at least change your name to somthing that isnt without a doubt from europe you douch
September 22nd, 2009 at 12:14 am
Just look how …
Just look how irrational all these people have become due to their willing assimilation into consumer culture? Globalization will only make it worse because it will cause great cultures, like Czech culture, to be irrelevant and eventually erased, just so people can buy crap. That is what I don’t understand.
September 22nd, 2009 at 12:14 am
I don’t understand …
I don’t understand you people. It was a great lesson for us all. Don’t you see that we are surrounded by manipulation? And what we do after seeing a sexi lady eating chocolate? We go to supermarket and we buy it. Not because it’s tasty. It was in Tv, and we saw it 100 times, so we go there to spend our money and time. I admire those 2 men, really. They’ve opened our eyes.
September 22nd, 2009 at 12:14 am
Verpiss dich…
Verpiss dich…
September 22nd, 2009 at 12:14 am
interesting..
interesting..
September 22nd, 2009 at 12:14 am
you seen it?
you seen it?
September 22nd, 2009 at 12:14 am
euro trash
euro trash
September 22nd, 2009 at 12:14 am
oglądałam ten film …
oglądałam ten film na wok’u i musze przyznac ze jest fenmenalny..
swietnie pokazuje jak czlowiekiem mozna latwo manipulowac1 to jest poprostu straszne…
September 22nd, 2009 at 12:14 am
když je milujes …
když je milujes neni co resit, cesi, neni co resit
September 22nd, 2009 at 12:14 am
weź idź..
weź idź..
September 22nd, 2009 at 12:14 am
Co tu dużo mówić …
Co tu dużo mówić Prażaki dali się w konia zrobić? :•).
Sam eksperyment całkiem ciekawy.
September 22nd, 2009 at 12:14 am
Do you know where …
Do you know where comsumerism leads to Zik2?
A better economy for the country.
Old Praha is turning into new and improved Praha with the help of tourism, and the czech republic is realising this by weakening border controls over their neirbouring countries.
I visted Gdansk in poland in october, and the number of shops and services there where below that of a village in the UK, where does all the money go in their country? It should be used in spending/tax to help their diabolic economy.
September 22nd, 2009 at 12:14 am
Co to tu melete o …
Co to tu melete o české malosti? Tohle by se událo v každé zemi. Stačí se podívat když propukají novoroční slevy v Německu, Anglii Americe. Uvedení Iphonu v Itálii v Anglii. Vlastnost získat něco levnějí se společná pro každou zemi, tak nevím proč tu děláte z čechů nějaké komické postavy.
September 22nd, 2009 at 12:14 am
ale stalo to za to …
:D
ale stalo to za to
September 22nd, 2009 at 12:14 am
If you speak about …
If you speak about the fight in the end, it’s not real.
September 22nd, 2009 at 12:14 am
Well…and what is …
Well…and what is your point? Unfortunately, there is this shopping-madness all over the developed world, especially in former communistic countries, because the huge shops, which we have today, were unbelieveble for Czechoslovaks, Poles, Hungarians etc. 20 years ago. I hope today’s curious times of consum are about to end.
September 22nd, 2009 at 12:14 am
Samozdřejmně??? Seš …
Samozdřejmně??? Seš normální?
September 22nd, 2009 at 12:14 am
i just watched the …
i just watched the movie it is great!!!
greetings from Slovenia