Advertising

PyongSu Pharma is the first western and North Korean joint venture (JV) company in the medical field. In 2008 it was recognized by the government as one of North Korea’s very best JV out of approx. 200 JVs. It was then also regarded as a so-called model company for the North Korean pharmaceutical factories and it shared its know-how with them to help raise their quality standards and thereby save additional lives.

This video was PyongSu’s introduction to donor organisations and individuals that had been purchasing pharmaceuticals abroad and shipped to North Korea instead of sourcing them domestically as they did not trust the quality of drugs made by the local pharmaceutical industry.

PyongSu’s promotional presentation explained to them why they can and should place their orders with PyongSu rather than with pharmaceutical companies abroad.

As PyongSu had no budget to mandate a professional advertising company with the task its managing director Felix Abt made the concept, the script and produced it in-house towards the end of 2005, with the help of North Korean IT and designing students and their Canadian trainer Ian Lee as well as teacher Michael P. Spavor, then giving language courses in Pyongyang, who was the “voice” in this clip. Thus, this unique commercial was made in its entirety in Pyongyang (and by people who are not advertising professionals). Check it out and add your comment!

(And, yes, hitherto highly skeptical foreign organisations did become regular customers of Pyongsu…)

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Interview with Felix Abt on how PyongSu was turned into a success story and on other North Korea related business: http://www.interview-blog.de/unternehmerinnen-und-geschaftsideen/an-amazing-business-pioneer-in-north-korea-is-telling-us-the-real-reasons-behind-the-sudden-and-surprising-pull-out-of-a-global-engineering-giant-from-this-country/
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Duration : 0:5:40

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