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Advertiser vs Consumer

A MSN ad shows the relationship between the advertiser and the consumer today. The clip was part of a presentation shown at Idea Forum 2007

Duration : 0:2:6


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This entry was posted on Saturday, February 27th, 2010 at 6:25 pm and is filed under advertising companies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

20 Responses to “Advertiser vs Consumer”

  1. Agencies have …
    Agencies have changed a lot. This is not based on very recent behavior insights, but admit it, it used to be like that… God bless it’s over..

  2. Then I guess it is …
    Then I guess it is true.

  3. Yeah, advertisers …
    Yeah, advertisers just keep finding ways to be even more up.

  4. Its a good parody …
    Its a good parody of advetisment and the advertisment-consumer relation.
    Then in the end you realise this really is a ad!!! Fail!!!

  5. Come on!! You are …
    Come on!! You are under estimating our roles as Advertisers !
    Advertisers are not all psychics :) just some of them, like this one here.

  6. SlowLiberalDeath on February 27th, 2010 at 6:25 pm

    Ha ha ha.

    Question …
    Ha ha ha.

    Question: After the woman “consumer” storms out, what will she do?

    Answer: She will go and just consume someone else’s products.

    Women are the biggest herd-mentality consumer lemmings out there.

  7. What a riot. …
    What a riot. Clever. Entertaining and TRUE.
    Hate me if you want to- but I for one like Microsoft.

  8. ReliableInsider on February 27th, 2010 at 6:25 pm

    I mean it’s true …
    I mean it’s true that it wouldn’t be ethical to trick consumers into thinking that there is a committed romantic relationship when there isn’t.

    But for the span of thirty seconds, to me the demonstration of respect just jumps off the screen.

    Instead of being honest (in a sense) in its expressions of contempt for consumers, Madison Avenue has got to stop feeling contempt.

  9. We watched this at …
    We watched this at (my old) job (marketing department of the world’s largest consumer goods company), all the marketing folks laughed, commented on how insightful it was, got really motivated. Then we found out we had sushi in the lunch buffet, everyone forgot that whole consumer thing. We went back to our desks and came up with a great new idea for coupons.

  10. fuelsavergirl69 on February 27th, 2010 at 6:25 pm

    Lol great stuff! …
    Lol great stuff! How true it is…..maybe some employers out there should watch this before they qualify to be paid…..BIG HINT to any employers watching…

  11. buy a mac :)
    buy a mac :)

  12. You guys are really …
    You guys are really stupid, it’s embarrassing that this is what passes for creative. Running out of ideas huh? Pathetic.

  13. ReliableInsider on February 27th, 2010 at 6:25 pm

    Just be nice for a …
    Just be nice for a change. Those are the brilliant ads. The ones that pay a little compliment and tell a little joke and that say some small genuine thing. It’s not that hard. If you do that, I’d be so grateful I’d buy the product even if I didn’t want it.

    Isn’t that the goal?

    Be nice. Actually nice. Once consumers recover from the shock, they’ll be loyal forever.

  14. ReliableInsider on February 27th, 2010 at 6:25 pm

    I hope some …
    I hope some advertiser somewhere actually watches this short film and gets it.

    Advertisers HATE consumers. It’s quite personal. And it shows.

    Ad agencies see consumers as the enemy. As the “prey” to be tricked, trapped, killed, gutted, and handed over to the buyer like a trophy.

    Do I want to be stuffed and mounted?

    Not like THAT.

    Who would?

  15. thanks for the …
    thanks for the comment, really adds value to the discussion. How bout you add some actual feedback.

  16. fantastic. …
    fantastic. insightful and entertaining

  17. Am I the only …
    Am I the only person who likens Microsoft to GM? Tons of money to work with, with a disproportionate lack of ingenuity, originality and functionality, not to mention an overpriced product that has somehow become the standard, and somehow the company manages to topple itself after years of miraculous and mysterious sales. Much like McDonalds. Crap product, but sells tons and tons of it. Not companies I’d be proud of investing in, in any way.

  18. randomusernamemygod on February 27th, 2010 at 6:25 pm

    If Bill Gates knew …
    If Bill Gates knew what I would do if he was in front of me………….Id be in court for homicide not a divorce.

    Vista was the last straw. The fact I have no choice but to use that nightmare for work.

  19. Awsome!
    Awsome!

  20. aw this just nails …
    aw this just nails it in so many ways

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