What is the best way to get new clients for an advertising agency?
Our ad agency has been around for 4 years and we are trying to find ways to get our name out there and be able to get new clients. We already have a good portfolio but how do we get to a big corporation that is looking to outsource work?
Find out what not-for-profit organizations the executives and board of directors of targeted companies are involved with and do pro bono work for those not-for-profits. You will gain visibility and credibility and support a cause that is important to decision-makers and decision influencers of your targeted companies.
You can also have your principal people speak at conferences that are relevant to the industries you want to work in. Talk about issues that are important to your clients and prospects. Tell them how you have helped companies like them solve problems like theirs.
I hope this helps!
Find out what not-for-profit organizations the executives and board of directors of targeted companies are involved with and do pro bono work for those not-for-profits. You will gain visibility and credibility and support a cause that is important to decision-makers and decision influencers of your targeted companies.
You can also have your principal people speak at conferences that are relevant to the industries you want to work in. Talk about issues that are important to your clients and prospects. Tell them how you have helped companies like them solve problems like theirs.
I hope this helps!
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