Hovis ‘Bike’ advert 1973 (Britain’s favourite TV ad)
FROM: http://www.quickrelease.tv
HI-RES VODCAST: http://tinyurl.com/yrf278
In 1973, Hovis produced what became one of the all-time classic TV adverts, a delivery boy freewheeling down a cobbled northern hill.
In fact, the ad was shot on Gold Hill of Shaftesbury, Dorset. The director was (Sir) Ridley Scott. He later went on to direct Bladerunner, Alien, Thelma & Louise, and Gladiator.
The original boy on the bike, Carl Barlow, then 13, is now a 48-year-old fireman.
He said: “It was pure fate that I got the part as the Hovis boy. I was down to the last three, and it turned out that one of the two boys couldn’t ride a bike, and the other wouldn’t cut his hair into the pudding bowl style – it was the Seventies after all. As the only boy who could ride a bike and would cut his hair, I got the part.”
The ad is also famous for its soundtrack. In Britain at least, Dvorak’s ‘New World’ symphony – rearranged for brass – says ‘Hovis’ and ‘good, plain Northern values.’
Like many classic adverts of the 1970s, the Hovis ‘Bike’ advert was produced by iconic advertising agency Collett Dickenson Pearce & Partners.
Duration : 0:0:56
[youtube 6Mq59ykPnAE]
January 20th, 2010 at 11:15 am
Ridley Scott, …
Ridley Scott, Gladiator, Alien, Thelma and Louise, Black Hawk Down and …. er Hovis advert!!!
January 20th, 2010 at 11:15 am
Bet Gold Hill is …
Bet Gold Hill is slippery today!
January 20th, 2010 at 11:15 am
the good old days
the good old days
January 20th, 2010 at 11:15 am
@ Stoatsblood Ha ha …
@ Stoatsblood Ha ha ha I like it and too true, health and safety should see this irresponsible advert. roflmao
January 20th, 2010 at 11:15 am
im the mug who …
im the mug who turned the hovis boy part down what a mug
January 20th, 2010 at 11:15 am
OMG WTB BBQ He …
OMG WTB BBQ He isn’t wearing a helmet!!! Youtube should take this video down, it’s like, totally promoting irresponsible, dangerous behavior!
Just kidding. Did you spot the totally hip Fixie that lad was riding?
January 20th, 2010 at 11:15 am
haha
haha
January 20th, 2010 at 11:15 am
haha old guy says …
haha old guy says to kid “get it inside you boy”, these days he’d be on some sort of register
January 20th, 2010 at 11:15 am
aw, fab! we went …
aw, fab! we went and visited this place last week, called Gold Hill, beautiful!
January 20th, 2010 at 11:15 am
Aaw it gets me …
Aaw it gets me everytime.
January 20th, 2010 at 11:15 am
I know its only for …
especially the new 2009 one ^^
D
I know its only for bread, but the Hovis adverts are really aawesome
its my fave
January 20th, 2010 at 11:15 am
yep, a brass …
yep, a brass arrangement of the second movement of Dvorak’s “From the New World”, based on a spiritual (hymn) titled “Goin’ Home”.
January 20th, 2010 at 11:15 am
same accent
same accent
January 20th, 2010 at 11:15 am
the first voice …
the first voice sounds a bit like hagrid from harry potter
January 20th, 2010 at 11:15 am
and i live just …
like a 1minute walk lol
and i live just around the corner from that hill
January 20th, 2010 at 11:15 am
much better than …
much better than kingsmill
January 20th, 2010 at 11:15 am
Woop! I can play …
Woop! I can play that on the guitar
January 20th, 2010 at 11:15 am
sounds like the …
sounds like the music from the shire….in lord of the rings!
January 20th, 2010 at 11:15 am
i’m studying it in …
i’m studying it in media studies now, wish i was making sweet vids instead
January 20th, 2010 at 11:15 am
yep Gold Hill.. …
yep Gold Hill.. been there ,its steeper than it looks too!
January 20th, 2010 at 11:15 am
we studied it in …
we studied it in media too, it sucks willy!!!
January 20th, 2010 at 11:15 am
its CRAP!!
its CRAP!!
January 20th, 2010 at 11:15 am
I’ve ran up and …
I’ve ran up and down that hill know as gold hill!
January 20th, 2010 at 11:15 am
We studied this in …
We studied this in Media studies!
January 20th, 2010 at 11:15 am
EEEE it were rite …
EEEE it were rite grand when I were a lad..