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Christina Aguilera Perfume Promotion Full HD (long version)

Watch in High Quality:
http://www.youtube.com/watch?v=J6b-dBj5SxU&fmt=18

Flickr:
http://flickr.com/photos/aguerrilla

this is the “making of” Israeli launching guerrilla marketing campaign for Christina Aguilera’s new perfume.

Concept:
sometimes it’s all you need to wear.

Solution:
150,000 of quality clothes hangers, with a perfume sample and a branded Christina Aguilera label connected to each hanger, were hung in public locations all over the country.

Outcome:
Reaching over 1,500,000 consumers, the campaign led to the highest sales ever for a new perfume in Israel and got extensive news coverage in newspapers, TV and online. the perfume was sold out after 3 days.

Credits:
Client: Diplomat Distributors LTD – P&G Perfumes
Advertising Agency: Mizbala
Interactive Agency: Websense
PR Agency: Shalmor Communications
Concept: Select NY
Creative Director: Guy Dayan
Copywriter: Dori Ben Israel
Art Director: Liat Abadi
Photography & Post: Guy Raz, Tomer Kraus
Production: Tal Meir, Eliav Mendelson
Websense VP Marketing: Nisso Larden
Websense Account Manager: Shani Cohen
Websense Art: Lucy Glazen
Launched: January 2009
You can view the online activity in the following link:
http://www.mizbala.co.il/zevel/makingof-christina/websense.php

Duration : 0:2:44


[youtube J6b-dBj5SxU]

This entry was posted on Monday, November 16th, 2009 at 6:57 pm and is filed under advertising agencies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

24 Responses to “Christina Aguilera Perfume Promotion Full HD (long version)”

  1. wow !! like that
    wow !! like that

  2. Everyone who likes …
    Everyone who likes R&B should check out Jimi productionz song called Test me. Its a Scott Storch type beat

  3. Cuando llegara a …
    Cuando llegara a latinoamerica!!??? ya kiero tenerlo !! xtina eres unika y hermosa!!! …esperando con ancias tu nuevo album q sale en 2010 !!! we love U <3

  4. omg if i were them …
    omg if i were them ID TAKE ALL OF THE HANGERS, AS A NO.1 AGUILERA FAN, THIS IS ONLY THE RIGHT THING TO DO. GOD, CHRISTINA IS JUST AMAZING TIMES INFINITY, watch out world, this real diva is comin through with her new album LIGHTS AND DARKNESS<3

  5. WOW!!! Just that …
    WOW!!! Just that WOW – Talk about creative marketing concepts.

  6. legendaryDIRRTYdiva on November 16th, 2009 at 6:57 pm

    אתם גדולים!!
    אתם גדולים!!

  7. I want one! Nice …
    I want one! Nice and brilliant. :)

  8. love it:)
    love it:)

  9. xdirrtyhardcorex on November 16th, 2009 at 6:57 pm

    Great marketing …
    Great marketing strategy! They should do that for By Night in the States.

  10. so good!
    אבל …
    so good!
    אבל טיפל’ה מגזם…

  11. Good
    Good

  12. nice job!
    nice job!

  13. chesterlover4eva on November 16th, 2009 at 6:57 pm

    Israel is so …
    Israel is so beautiful!!

    i actually have many perfumes from Israel, 11 perfumes

  14. chesterlover4eva on November 16th, 2009 at 6:57 pm

    wow they did that …
    wow they did that promotion in Israel, soo cool, Israel is the best :)

  15. La web de Xtina …
    La web de Xtina México, aparece ahi 0_0 ….
    Chavos volvieron a colocar en los 10 más pedidos a KGB, si son de México, voten por favor.

  16. LEGENDDDDDDD
    LEGENDDDDDDD

  17. Oh my god! she is …
    Oh my god! she is the LEGEND o.O =)

  18. OMG!!
    OMG!!

  19. sad, that so many …
    sad, that so many fell for this bullsh…

  20. me toooooooooooo!!! …
    me toooooooooooo!!!!!!!

  21. I want a hanger, …
    I want a hanger, too! <333

  22. i want a …
    i want a hangerrrrrrrr

  23. i want one of those …
    i want one of those hangers!!!

  24. CristinaAguileraFans on November 16th, 2009 at 6:57 pm

    5* :D
    5* :D

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