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American Express Take Charge TV Spot 2009

Intelligent American Express TV spot, “Take Charge”, I loved it! Kudos for the creatives and the client! 2009.

Duration : 0:1:4


[youtube D9LzO_nLVIc]

This entry was posted on Sunday, February 21st, 2010 at 7:21 pm and is filed under advertising agencies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

25 Responses to “American Express Take Charge TV Spot 2009”

  1. comershial yeah?
    comershial yeah?

  2. this is a really …
    this is a really cool comershial

  3. it’s J. Sebastian …
    it’s J. Sebastian Bach: Cello Suite 1
    One of my favorate piece.

  4. so what’s this …
    so what’s this musical piece? it’s absolutely beautiful!

  5. This is just the …
    This is just the best commercial. Very creative and engaging. I find that I intentionally stay in the room to watch it!

  6. Still looking for …
    Still looking for the shorter, faster version of this commercial, which runs about half as long as this one by using the same music with some cuts and fewer images. Anyone have it? I would love to watch it.

  7. AMERICAN EXPRESS …
    AMERICAN EXPRESS CREDIT CARD? TEAR IT UP. DO NOT BELIEVE THEIR COMMERCIALS. I cancelled an order within 24 hours, called and notified AmEx. Then I got the charge amount as $10K instead of the $1K. AmEx put the matter into dispute for months-nearly 18 months. I notified AmEx that this was an attempt to defraud, that I did not have the goods that were to be delivered in 4-6 weeks. They were not. And now AmEx has sued me for $10K!

  8. Yes I was going to …
    Yes I was going to mention Yo Yo Ma’s performance- brilliant! I can imagine there is only a certain amount of credit a musician can receive for playing a piece that has already been created, especially if a number of well known musicians have already performed the piece with the same instrument already. Perhaps Mr. Burkhart is even lucky to have it playing in this commercial. Regardless, a low percentage of people in America are into this type of music, that in itself is a problem.

  9. I highly doubt that …
    I highly doubt that Francois and Jean Robert were the first creative people – or laymen for that matter – to explore this concept either.

    The ad business, just like art, music, photography and literature is full of people revisiting the same ideas over and over for better or worse. Everything has already been done. Best you can hope for is a new twist, an original detail to add to it or a beautiful execution.

  10. I’m a painter and a …
    I’m a painter and a musician before I’m a marketer. I love to bite the hand that feeds me and abhor most marketing techniques.

    As an artist with many poor friends in the arts and a few that are doing well, I see the difference between managing a career so that you can eat vs. never getting close to it.

    While Mr. Burkhart is known, this has exposed so many who know nothing of classical music to a gorgeous piece, over and over. It would be nice if people knew his name as they do Yo Yo Ma’s.

  11. definitely Bach’s …
    definitely Bach’s The Suit performed with a cello by Robert Burkhart in G major.

  12. Its not all about …
    Its not all about money and publicity buddy. Its not something I expect someone with a marketing profession to understand though.

  13. Prelude to the …
    Prelude to the Suite in Gmajor, by J.S. Bach.

  14. Robert Burkhart is …
    Robert Burkhart is the cellist in this commercial, and also in the shorter version that is playing in some markets.

  15. My brother and I …
    My brother and I have a bet. Who, without a doubt, is playing the cello for this commercial/Bach cello piece,

  16. Does anyone know …
    Does anyone know the song thats playing on this commercial?

  17. I can’t find the …
    I can’t find the other version of this commercial…it has a different song that sounds like it would appear in a wedding, but it shows the little faces everywhere…anyone know where I can see that one, or do you atleast know what its song is?

  18. FridayNightSmackdown on February 21st, 2010 at 7:21 pm

    yes my card can say …
    yes my card can say that actually,thank you.

    Secondly, amazing comerciale.

  19. Has anyone heard …
    Has anyone heard the shorter version of this commercial? The 30 second spot?
    I would like to hear it but can’t find it on YouTube.

  20. AMERICAN EXPRESS …
    AMERICAN EXPRESS CREDIT CARD? TEAR IT UP. DO NOT BELIEVE THEIR COMMERCIALS. I cancelled an order within 24 hours, called and notified them. Then I got the charge amount as $10K instead of the $1K I had agreed to. AmEx put the matter into dispute for months. I notified AmEx that this was an attempt to defraud and that I did not even have the goods as they were to be delivered in 4-6 weeks they were not. And now AmEx has sued me for $10K!

  21. As an advertising …
    As an advertising creative for the past 30+ years I’ve rarely seen a campaign so brilliant and charming. Robert Burkhart’s playing evokes the imagery’s narrative perfectly. And why isn’t Mr. Burkhart using this better for publicity? There’s no mention of it on his site. This sort of exposure for any classical musician is rare. He should swallow hard and show up on every talk show he can while the spot’s still running.

  22. I’m sorry but if …
    I’m sorry but if you’re so concern about the piece getting stolen or something, you need to observe more things in life… Most people don’t even know who Robert Burkhart is. The commercial is cute and charming in a way and it delivers its message. It’s a great commercial overall!

  23. What a great …
    What a great example to demonstrate the extraverted sensing process!

  24. prelude from bach’s …
    prelude from bach’s cello suite no. 1

  25. what’s the song …
    what’s the song here?

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