Advertiser vs Consumer
A MSN ad shows the relationship between the advertiser and the consumer today. The clip was part of a presentation shown at Idea Forum 2007
Duration : 0:2:6
Camella Homes | Bulilit song — extended version with lyrics
Leo Burnett & HIT Productions came up with an extended version of the Bulilit song from the Camella Homes TV commercial.
Camella Homes. Ganito kami ngayon. www.camella.com.ph
Credits. Client-company, Vista Land & Lifescapes, Inc. Advertising agency, Leo Burnett Manila. Account Management: Sue Ann Malig-Nolido, Business Development Director; Gela Pena, Account Management Executive; Nathania Go, Associate Business Development Executive. Creatives: Raoul Panes, Executive Creative Director; Alvin Tecson, Creative Director; Candice Madamba, Team Head; Mela Advincula, Senior Art Director; Cey Enriquez, Senior Copywriter; Steph Mangalindan, Associate Art Director. Production house, Revolver Studios. Erik Matti, Director; Ja Tedna, DOP; Jinky Bulan, Executive Producer; Sheila Cusi, Production Manager; Bianca Clementa, Line Producer; Mitch Magbitang-Directo, Production Designer; Abbey Young, Caster; Sonny Cruz, Producer. Post house, Larger Than Life.
Duration : 0:1:19
How much do you think campaigning and advertising affects how you vote?
1. Presidential candidates nearly always do worse in states where they don’t campaign than states where they do.
2. I’ve read that Obama’s gains have been at least partially due to the effectiveness of his campaigning and advertising as compared to Clinton’s.
3. There are so many newspaper articles about how important raising money is for a political campaign to be successful.
So how much do you think it affects your vote? And if you say it doesn’t, why do you think campaigning and advertising have so much influence on elections?
Typically it has no effect at all on my vote, since all of the candidates tend to try the same tricks so I hate them equally. Both campaigning and advertising serve one purpose alone. That purpose is to win your vote. It is not to give you an accurate picture of their plans and policies. it’s to focus only on the information needed to win votes.
I just don’t understand why it works. Do people not realize that politicians aren’t completely honest in ads and while campaigning? I’d much rather just look up the candidate’s past history and future plans and ideas on my own to decide.
how does an advertising agency price their work and bill hours?
Do ad agencies work by estimating the number of hours a project will take to complete, and then multiplying that by their hourly rate?
What is the standard rate in the advertising business? (im not talking about the Saachi and BBDO’s of the world, more like a smaller agency)
thanks
There are no hard and fast rules but there are two basic methods for charging clients: commission and fee.
The commission method will be a straight percentage of the media budget. The standard commission is 15% but the rate will vary depending on the depth of services provided and the size of the media budget. Very large advertisers will negotiate lower commission rates. Smaller advertisers will pay full rates. Any hard costs, such as studio time, talent, photography, printing and travel will be additional and may or may not be marked up.
For the fee model, the agency will estimate the hours required for a project and multiply by their blended hourly rate. They will then charge a monthly retainer fee at one twelfth of the estimated amount. The more efficient will provide periodic updates and highlight any variations from the original estimate that may result in adjustments.
How to calculate prices on Internet advertising?
Well, this depends on whether or not you are searching for the varying prices on a wide array of Internet advertising opportunities (blogs, PPC, banner ads, paid link directories, natural SEO, etc.) OR whether are are asking to know pricing on starting your own Internet advertising business…Being more specific would help more here.
Either way, pricing format is the same, and is based on years of experience, testimonials, your location, certification, local and national competitors pricing, what makes the advertising unique or stand out, and what you are selling or looking for online.
Good luck!
Anyone else notice that there are more luxury clothing brands advertising on TELEVISION?
in the past few months i have seen Chanel, Louis Vuitton, Dior, and many other luxury brand commericals on television. I have never noticed this before though…
is this a way for our government to raise our GDP …trying to get us into spending tons of money so that we don’t fall into a recession?
anyone else find it interesting?
like any of the commercials?
=P
jeebus and vale — good points!
Yes, I have been noticing that! Actually, I just commented to my dad the other night about how I’d never seen a commercial for Porsche before this one that they’ve been airing lately (I know it’s not luxury clothing, but it’s been a definite increase in advertising luxury everything) and he made a good point–these things are becoming more and more accessible to people based on income and payment plans that are available, and in the case of luxury clothes, people can always just put it on a credit card and pay it off later.
Do those little sponsor advertising spots found on sport uniforms/cars really work?
I always thought that the whole thing amounted to a company giving money away for nothing (having a company’s logo represented in some random spot). How about how they have like 100 baseball card-sized logos stuck on one spot of a car, that wouldn’t be seen so well while the car is running.
Why does Coke, Budweiser, or say McDonalds even need to spend anymore on advertising? Is it only a scheme to keep ad agencies guaranteed employent? I mean its unlikely coke or any of the top ten companies would ever lose ground as far as sales. Right?
Can someone break it dwon in #’s & sales…What is an example of a cinderella story where some athelete won something and the sponsors revenue skyrocketed?
Is there a textbook case where the negative acts of a sponsored athelete shut that company down (comsumer product item)?
Hi There,
Its the idea of getting extra free publicity that is often available during sporting events. Photographers and media camera tend to feature sports idols in their uniform. People being people will idolise the stars and they will look at who is sponsoring what.
Most of the time it does not directly translate into sales but rather will lead to sales. The brand recall factor will help. Look at F 1 , Warsteiner beer is not sold everywhere in the world but since it is one of the main sponsors for F1 McLaren , Its penetration into other areas in the world is easier.
Johnny Walker whiskey sales have been improving since it sponsored F1 too. The are accorded status as official partner and this can be used in their merchandise.
Even Nasa allows some product to mention that it is being used by NASA.
As far as top ten company will lose ground if the don’t sponsor, it is more likely that they competition will gain ground that they are worried about.
Moreover , its all business expenses that can be tax deductable.
I hope this answers help you to see the other side of the fence.
BTW if it doesn’t work, why the fuss about keeping ciggarettes ads away from sports 
Good Luck
what are some job titles working at an advertising agency?
So i am planning to double major in marketing and graphic design, i was wondering what jobs i could get at an advertisng agency with those two majors. it would help a lot if you could give me a job titles and description.
Creative Director, Copywriters, Art Directors, Production Artist, Web Design, Account Management, Media Services…
The best place to look for what’s out there is to look at ad agencies in nearby cities, or a good one to look up is www.richardsgroup.com, who have several large corporate accounts.
Hope this helps!
Robbie Williams-Advertising space
Robbie Williams – Advertising space good version, high quality.
Songtext:
What was in your heart
When it stopped going
The whole world shook
A storm was blowing through you
Waiting for God to stop this
And up to your neck in darkness
Everyone around you was corrupted
Saying somethin’
There’s no dignity in death
To sell the world your last breath
They’re still fighting over
Everything you left over
I saw you standing at the gates
When Marlon Brando passed away
You had that look upon your face
Advertising space
And
No one learned from your mistakes
We let our profit s go to waste
All that’s left in any case
Is Advertising space
Through your eyes
The world was burning
Please be gentle
I’m still learning
You seemed to say
As you kept turning up
They poisoned you with compromise
At what point did you realise
Everybody loves your life
But you ahahh
Special agent for the man
Through watergate and vietnam
No one really gave a damn
Did you think the CIA did
I saw you standing at the gates
When Marlon Brando passed away
You had that look upon your face
Advertising space
And
No one learned from your mistake
We let our profits go to waste
All that’s left in any case
Is Advertising space ooooohh
I saw you standing at the gates
When Marlon Brando passed away
You had that look upon your face
Advertising space
No one learned from your mistakes
We let our profits go to waste
All that’s left in any case
Is Advertising space
I’ve seen your daughter
Man shes cute
I was scared but I wanted to
Boy she looks a lot like you
Duration : 0:4:38