Archive for February, 2010

Advertiser vs Consumer

A MSN ad shows the relationship between the advertiser and the consumer today. The clip was part of a presentation shown at Idea Forum 2007
Duration : 0:2:6

Camella Homes | Bulilit song — extended version with lyrics

Leo Burnett & HIT Productions came up with an extended version of the Bulilit song from the Camella Homes TV commercial.
Camella Homes. Ganito kami ngayon. www.camella.com.ph
Credits. Client-company, Vista Land & Lifescapes, Inc. Advertising agency, Leo Burnett Manila. Account Management: Sue Ann Malig-Nolido, Business Development Director; Gela Pena, Account Management Executive; Nathania Go, Associate Business [...]

THE 30-30 CAREER Part 6 Advertising Agencies 2.mov

Duration : 0:9:47

How much do you think campaigning and advertising affects how you vote?

1. Presidential candidates nearly always do worse in states where they don’t campaign than states where they do.
2. I’ve read that Obama’s gains have been at least partially due to the effectiveness of his campaigning and advertising as compared to Clinton’s.
3. There are so many newspaper articles about how important raising money is for a [...]

how does an advertising agency price their work and bill hours?

Do ad agencies work by estimating the number of hours a project will take to complete, and then multiplying that by their hourly rate?
What is the standard rate in the advertising business? (im not talking about the Saachi and BBDO’s of the world, more like a smaller agency)
thanks
There are no hard and fast rules but [...]

How to calculate prices on Internet advertising?

Well, this depends on whether or not you are searching for the varying prices on a wide array of Internet advertising opportunities (blogs, PPC, banner ads, paid link directories, natural SEO, etc.) OR whether are are asking to know pricing on starting your own Internet advertising business…Being more specific would help more here.
Either way, pricing [...]

Anyone else notice that there are more luxury clothing brands advertising on TELEVISION?

in the past few months i have seen Chanel, Louis Vuitton, Dior, and many other luxury brand commericals on television. I have never noticed this before though…
is this a way for our government to raise our GDP …trying to get us into spending tons of money so that we don’t fall into a recession?
anyone else [...]

Do those little sponsor advertising spots found on sport uniforms/cars really work?

I always thought that the whole thing amounted to a company giving money away for nothing (having a company’s logo represented in some random spot). How about how they have like 100 baseball card-sized logos stuck on one spot of a car, that wouldn’t be seen so well while the car is running.
Why does Coke, [...]

what are some job titles working at an advertising agency?

So i am planning to double major in marketing and graphic design, i was wondering what jobs i could get at an advertisng agency with those two majors. it would help a lot if you could give me a job titles and description.
Creative Director, Copywriters, Art Directors, Production Artist, Web Design, Account Management, Media Services…
The [...]

Robbie Williams-Advertising space

Robbie Williams – Advertising space good version, high quality.
Songtext:
What was in your heart
When it stopped going
The whole world shook
A storm was blowing through you
Waiting for God to stop this
And up to your neck in darkness
Everyone around you was corrupted
Saying somethin’
There’s no dignity in death
To sell the world your last breath
They’re still fighting over
Everything you left [...]